05/2025

View the Frattini Faucet in Your Bathroom with Augmented Reality

Discover the AR feature on the Frattini website for more informed design choices

Fratelli Frattini introduces a new way to choose products by integrating augmented reality into its website. Augmented reality (AR) is a technology that overlays digital elements onto the physical world using mobile devices. This allows for a realistic and interactive view of the product in the context where it will be installed.

This feature is designed for interior design professionals and retailers, offering a precise way to evaluate how a faucet will look in a real-world setting. After selecting a product from the online catalog, users can activate the immersive view through three intuitive buttons:


  • •"Full screen" for a fullscreen experience that allows the user to rotate the 3D high-fidelity model of the faucet and view it from every angle;
  • •"Download" to save a high-resolution image for use in projects and presentations;
  • •"Show AR" to see the product in the actual environment.


Narciso and Pepe XL: the first series compatible with augmented reality

The Narciso and Pepe XL collections are the first to offer this new experience. Users can explore each model in 360°, observing proportions and finishes from every angle. Popular finishes like polished chrome and matte black are rendered with photographic precision, offering a valuable tool for product selection and presentation.


How to visualize a Frattini faucet in a bathroom setting using your smartphone

With the "Show AR" feature, it only takes a few seconds to see a Frattini faucet placed directly into your bathroom. After choosing the model, simply scan a QR code with your smartphone or tablet to activate the augmented reality. The product is projected into the real space, allowing you to assess its aesthetic impact in real time.


The benefits of augmented reality for designers, retailers, and showrooms

Integrating augmented reality into the selection process means offering a concrete, useful, and immediate tool. Professionals can accurately assess the impact of each model in a real setting, improving project quality and communication with end customers. It’s a solution that combines technology and craftsmanship, reinforcing Fratelli Frattini’s position as a leading Italian brand in the faucet industry.